Social Betty knows that the best information often comes from experts and people who deal with specific things on a daily basis. Since this is the case (and we can't be experts at it all), we will be having a variety of Guest Bloggers sharing insights on our blog. These Guest Bloggers will be from a range of professions, but they will all apply back to (you guessed it) events and event planning.
Our First Guest Blog post is from Kareem Ahmed. Kareem is an Interactive Marketing Specialist with 2 years of direct Social Media Marketing experience. Kareem uses his talents to help companies build their online brands and engage with their consumers in the online space. Enjoy Kareem's take on using Social Media to Promote Events:
In this day in age, it is essential to have an online presence to any event planned: People’s lives are synced through their gadgets. During a time when emails come to phones and phone calls come to computers (Skype) it may seem confusing but have no fear, social media is here! Events must have an online presence and social media is a very affordable, effective, and easy way to promote them.
Facebook allows you to do a multitude of things with your event. First off, using Facebook to promote the event through status updates as well as creating an event page is very simple. Not only does using Facebook events allow you invite guests to your event with the option of making it public or private but you can also send a message to all members of an event with reminders, new information, and announcements. Perhaps the best thing about Facebook events is that if you RSVP to them, there is a small notice of the event on the bottom right hand corner of event goers’ personal accounts until the event occurs. This is a great way to keep your event on the tips of people’s tongues and tops of people’s minds.
Twitter is another great way to promote your event via social media. Members of the Twitter community pass events along to one another because it adds value to the conversation, and as most will testify, social media is all about conversation, interaction, and adding value. It is extremely easy to set up an Eventbrite (or Evite) page for your event to serve as a “landing page” as well as a way to collect RSVPs. This is a great alternative and I have seen it used for many events that I have personally attended, all with great attendance.
A great example of social media being used to promote an event is Glamorama 2009, which is a large Minneapolis based fashion event. I had never heard about this event until I stumbled upon someone having a conversation with them on their Glamorama 09 Twitter. I took this as my cue to do some investigating and checked out their Twitter feed as which led me to their Facebook Fan Page. Not until after I saw these 2 social media presences did I finally go to the Glamorama 2009 website and see that tickets were very expensive. I decided I would hold out on buying them when I learned that they were holding contests to win events through their Twitter account. I participated in all of the contests that they held and I happened to win the last 2 tickets to the show!
Social Media is a great tool for promoting events online, not only because it is so easy to share and interact with the event but because social media is a part of many peoples daily lives.
If you have any questions for Kareem feel free to contact him at youcanreachkareem@gmail.com or @Kareemy on Twitter
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